100% Increase in website traffic for Clear Water Surf Travel
Search Engine optimisation work started back in November for Clear Water Surf Travel by the team at Paul Terry Design. Since then the client has seen a 100% increase in website traffic last month, and an increase in bookings.
We have by no means completed the strategy for this website, but we have ensured the site is now optimised for good search engine placement for its chosen keywords and subject. We will now continue the strategy for this site and we are expecting to see a huge increase in this companies prescent on the internet and also a strong growth in the business.
SEO Strategy started for Palace Surf Lodge Newquay
Palace Surf Lodge
This week sees the start of our SEO campaign for Palace Surf Lodge.
This was an existing site that did not have great search engine results for its chosen keywords.
The SEO team at Paul Terry Design analysed this website against the top 10 websites in Google and other search engine resultsfor its chosen key phrases. We identified the areas that needed improving and started by re developing the website as full css layout with html 1.0 validaton.
We have also done keyword research to ensure we are maximising the most relevant keywords for the site.
Over the coming months we will be implementing a strategy to get this site higher up in the serach engines. Stay tuned for a performance report in a few months to see how successful we become with this site.
Google Caffeine And The New Ranking Factors
Google Caffeine
Google Caffeine is the name given to Google's "Next Generation" search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google's infamous Updates, but a major "Overhaul" of its index and algorithm, the complex formula and calculations Google uses to rank all web pages, including yours.
If that doesn't sound ominous enough, according to Matt Cutts (Google Spokesperson) one database is already showing Google Caffeine, and the full blown version will be released after the holidays. The reasoning behind this, Google doesn't want to upset webmasters and site owners during the lucrative holiday buying season.
In the past, other major Google Updates have come around this time of the year, most notably the "Florida Update" which severely affected many web sites and webmasters.
Recently, Google has been more aware and much more generous to webmasters by being more open and forthcoming in regards to how it indexes its pages. This time around, webmasters were even given access to a beta version of Caffeine which Google released last summer ('09) where webmasters could check to see how well their keywords and site would fare in this new search index. This beta site (www2.sandbox.google.com) has now been taken down by Google.
Link Building Best Practices – A Guide to Effective Link Building Methods
Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. More backlinks (link form other sites to your site) a site has, higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.
Link building methods have changed form time to time and a specific method that worked yesterday may not work today anymore. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.
It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.
There are many link building methods out there today that work with some working better than others. Below are some of the today's popular links building methods that work to some extent: