Paul Terry Design, search engine optimisation, link building, search engine submission, most popular search engines, crawler based search engine, Google, search engines

Search Engine Optimization Link Building Search Engine Submission Instant Results	oooo	SEARCH ENGINE OPTIMISATION. The best place to get your site noticed on the web is on a search engine, because this is where most people start their search for information on the internet. The higher you get your site listed on the most popular search engines, the more people will look at your site because your content will be relevant to what they are looking for. A search on a crawler based search engine such as Google.com, can find millions of sites and only the first ten usually show up on the first page. Therefore it is imperative that the time is taken to ensure that your site is optimized to ensure it appears as early as possible in the search engines, and there are a number of ways we can do this. Target key words which are used to search for your site need to be chosen carefully. You want your site to be in the top ten results when a search is done. Target keywords should always be at least two words long, or too many sites will be relevant to the search and your site will struggle to compete. Once your search words are chosen we can put them in order of relevance and make them search engine friendly. Positioning the keywords within your pages is also important. It is crucial to include target keywords in your page titles and build the titles around the top two or three phrases that the site is based around. Titles need to be short and catchy as these are displayed in search engine result pages and need to attract the attention of the viewer.

		LINK BUILDING. Search engines use link analysis as part of their ranking system. Pages which are linked to by sites which are highly ranked are looked on favorably by search engines and their ranking is increased. A good way of getting these links is through banner advertising where you pay to place an advertisement on a popular web site. We can design banner adverts using Flash animation and also guide you to the relevant sites to place them regarding your site and budget. We can use our link software to build 100’s of links to your web site. We can do a search on the major search engines using your sites key words and see which sites come up in the top ten to twenty. We can recommend which sites to approach and enquire whether they will link to your site. Usually these sites will do this for free if we put a reciprocal link from your site to theirs. Occasionally they will charge for this.

		SEARCH ENGINE SUBMISSION. The major engines usually require manual submission i.e. Google, Lycos and Yahoo and we can do this for you. We can also register your site to multiple search engines using our powerful search engine submission software on a monthly basis and after each site update. Google is a crawler based search engine and takes its results from other search engines the main one being Lycos. Lycos is a manually compiled search engine. If your not registered with Lycos your ranking will be lower on Google. Once you have registered your site with the search engines it can take between four to twelve weeks for you to start appearing in their search pages. This is because there are millions of web pages being submitted everyday and it takes the search engines a long time to process all submissions. Lycos is a manually compiled search engine and you can pay to be registered within seven working days on Lycos for a fee of around $300 but this does not guarantee a higher ranking, it only guarantees that you will be registered within 7 working days.

		INSTANT RESULTS Another way of promoting your site on search engines is to use sponsored links, like Google’s Adwords service, where you pay to submit your site to a prominent section of the search engine on a pay-per-click basis.This is one way to guarantee that you appear on the first page of results in Google immediately. With this you pay per click for an advert of your site to appear on the right hand side of the search results page. The more you pay per click the higher you will appear. This can cost as little as 1p per click and you can set a daily budget so you know how much you are spending. Getting users to come back to your site again is another important way of generating traffic. Keeping the site regularly updated and changing, then informing your users of this change via an email newsletter is a good way of doing this. It is quite an achievement to get into the top ten results in a search engine as you are competing with millions of other web pages. But by implementing the correct procedures within your site, defining your key words correctly, and building a number of links to your site we can greatly increase your chances. Contact me and we can discuss the relevant options available for your site. Back to top