Acrobat ReaderWeb Design Brief Creation
What technologies / Platforms does your company prefer/ use?
Many companies already have technology standards and processes. It's important early on to establish what these are so that we can ensure that we develop the most appropriate solution for your business.
Where will you be hosting the site?
Do you have hosting arranged already or do you need us to supply it using our dedicated servers?
If it is already organised, we will need the details from your IT department including all current running software and compatibility.
What do you want the website to achieve?
We also need to know the specific goals you want your website to achieve so we can help you plan the best way forward.
- Do you want increase sales by selling your products online?
- Do you want to streamline company efficiency by automating processes that are currently done manually?
- Do you want to establish a customer database?
- Are you hoping to improve customer relationships through personalisation?
- Do you want to learn more about your customers?
- Do you want to re-position your brand?
- Do you want to increase brand awareness or reinforce your current brand strategy?
- Do you want to attract new customers?
- Do you want to gain a competitive advantage?
Who do you want the site to target?
Equally important, is outlining who you want the website to appeal to. It may be that only a certain segment of your customers will use the site. Or perhaps you are trying to attract new customers?
- Are you targeting predominantly males or females? Old or young?
- What are their demographic characteristics?
This is vital to developing the site design. For example a site designed for young males would be very different to something targeting retired females. Maybe your site needs to appeal to an overseas market?
This could also have implications for accessibility and language etc.
Typical timescales are:
- Design: one week
- Templates: one week
- Build: dependent on content
- Content Review: 2-3 days
- User Testing: 1-10 days
- Three Month Review: 1-2 days
To download a PDF of our website planner please click here>
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